LEXUS unveiled the Japan domestic specifications of the new LBX MORIZO RR which was originally exhibited at the Tokyo Auto Salon held in January 2024. Additionally, 100 units of the LBX MORIZO RR "Bespoke Build" will be available through a lottery. Applications for the lottery can be submitted at Lexus dealerships within Japan starting from Thursday, July 18, to Wednesday, July 31. Winners will be notified by the dealership.

The new LBX MORIZO RR was developed alongside master driver Akio Toyoda, also known as Morizo, to deliver the refined signature LEXUS driving quality and sophisticated design. This high-performance model is designed to enhance the dialogue between driver and car, evoke spontaneous smiles, and provide an exhilarating out-of-the-ordinary experience. Equipped with a 1.6L inline-three intercooler turbo engine (G16E-GTS), it delivers exhilarating torque and power. To fully utilize this power, the fundamental characteristics of the car were thoroughly refined. A dedicated platform was developed in order to achieve a balance between agility and power. To ensure a high level of control on various road surfaces, the Response-Enhancing Damping Structure (REDS), a world-first(1), was adopted on the front lower arms, enhancing responsiveness while dampening. Furthermore, in pursuit of the distinctive quietness that is characteristic of LEXUS, source control measures were thoroughly implemented to suppress noise and vibration even during sporty driving. To maximize vehicle performance, features such as a Direct Shift 8AT and a LEXUS*2 first, 6-speed iMT (Intelligent Manual Transmission), have been adopted. Additionally, an electronically controlled full-time AWD has been incorporated to enhance the sporty driving experience. In terms of design, the aim was to express both luxury and a presence transcending the size hierarchy of the LBX. Drawing from the design concept of "Premium Casual," which encourages customers to casually use the vehicle in their daily lives, we pursued a design backed by high performance. Exterior features such as exclusive front and rear bumpers, 19-inch forged wheels, colored arch moldings and colored rocker moldings emphasize the low center of gravity and wide stance. For the interior, the aim was to create a sportier space fostering a seamless connection between the driver and car, aiming to enhance the sense of unity with the vehicle and provide an unforgettable driving experience. This was achieved by incorporating dedicated sports seats, aluminum pedals, and interior accents to enhance the joy of driving.

In the "Bespoke Build" program, customers can craft their own unique vehicle from a wide range of variations. Special custom options, such as dedicated brake calipers in Morizo's signature yellow, are available to enhance the personalized experience for the customer. The goal was to create a casual luxury vehicle that customers would eagerly drive on weekends, much like a favorite pair of sneakers.

The vehicle features a dedicated platform designed to balance agility and power for a sporty AWD experience, complemented by a driving position and package crafted to pursue seamless unity between driver and car. It includes the world-first Response-Enhancing Damping Structure (REDS) in the front lower arms. This is coupled with the distinctive quietness of a Lexus, achieved through focused source control measures to suppress noise and vibration. Additionally, its maximized aerodynamic performance enhances both driving dynamics and design aesthetics.

The vehicle boasts an intercooled turbocharged 1.6-liter engine engineered to push sports driving performance to the limits. It offers two transmission options: the Direct Shift-8AT, designed to maximize vehicle performance and sports driving, and a 6-speed iMT, a first for LEXUS. The electronic control full-time AWD ensures safe, secure, and sporty driving, while the adoption of a braking system enhances driving performance potential. Its design balances compactness with a striking presence and high performance, featuring tire-conscious and dynamic proportions. Built with the cooling, aerodynamic, and dynamic performance needed for driving at the limit, such as on circuits, the special bumpers and grills create a more dynamic, high-performance image. The rear design presents a simple solid mass with a low center of gravity, and dual mufflers evoke spirited driving. Aluminum pads on each pedal enhance sportiness, and specially designed front seats with integrated foam construction provide firm support for the body even during sports driving.

With LBX, we aimed to transcend traditional size hierarchies, offering a blend of casual luxury that allows those who appreciate authenticity to reconnect with their true selves, driving comfortably and confidently. For the "LBX MORIZO RR," our goal was to create a vehicle beloved by genuine car enthusiasts like Morizo―a driving companion that deeply engages with the sensory delights of sound and scent, ultimately bringing a smile to their faces. Developed extensively at the Toyota Technical Center Shimoyama and various circuits alongside professional driver Masahiro Sasaki, this car typically provides a relaxed, casual driving experience. Yet, when you press the accelerator for a spirited drive, it delivers performance that exceeds expectations. Stay tuned for this high-performance model that fosters enjoyable dialogue with the car, evoking smiles and an exhilarating sense of the extraordinary.

If LBX's HEV model is like a sneaker, then MORIZO RR can be likened to an all-purpose athletic shoe that you can wear anytime, anywhere―even capable of becoming spikes when you're ready to move. You'll feel the joy of driving and the thrill of acceleration from its powerful engine and Direct Shift-8AT, complemented by delightful sounds. With LBX MORIZO RR, our focus was on refining the motorsports based powertrain developed by GR while ensuring it is still infused with the distinctive Lexus refinement. Through agile development and extensive testing, both the car and the people involved in its creation experienced significant growth. We remain committed to crafting Lexus vehicles filled with excitement and playful spirit that car enthusiasts like Morizo will find truly exhilarating.