Black contains all colors of the spectrum. It reflects authority, power, and evokes strong emotions. Black is the color of extremes - all or nothing.
A black car denotes authority, and those who own and drive one send the subconscious message that they are self-assured, confident and in control of their world. Black is the ultimate ‘power’ color, and people who choose to drive a black car have a desire to be taken seriously by others. A black car is the perfect choice to make when wanting the world to know that you have arrived.