During the 2015 Geneva Motor Show, Bridgestone brought forth its newest innovation in tire technology which is the revolutionary Ecopia EP500 ologic tire. This revolutionary tire will act as an exclusive fitment on the BMW i3 electric car. Bridgestone’s new ologic technology, first applied with BMW, capitalizes on the synergies of a large tire diameter and narrow tread design to provide important efficiencies in aerodynamics and rolling resistance, whilst still delivering top-level grip performance.

During the Geneva Motor Show, Bridgestone also displayed its AirFree Concept (non-pneumatic) tire, aimed at providing a low-maintenance and fully sustainable “cradle to cradle” solution that maximizes the recycling of worn tires. After having welcomed Firestone to its Geneva booth, Bridgestone also displayed its premium tire line-up which is as follows: Potenza S001 sports tire, Turanza T001 touring tire, Dueler H/P Sport, Ecopia EP150 and the latest winter specialist, Blizzak LM001.



Other than promoting safety driving, Bridgestone displayed along with the Lexus car the World Solar Car from Kogakuin University (Japan), which ran in the Bridgestone World Solar Challenge held in Australia in 2013.