Mercedes-AMG celebrates its 50th anniversary in 2017. To the theme of "50 Years of Driving Performance," the performance brand is marking the occasion by extending the AMG GT family of sports cars with the new Mercedes-AMG GT C Coupe, which will join the previously-announced AMG GT C Roadster upon its reveal at the 2017 North American International Auto Show.

Positioned between the AMG GT S and AMG GT R, the new vehicle will initially be available exclusively as a special Edition 50 model. At the same time, the Mercedes-AMG GT and AMG GT S are being visually and technically upgraded while receiving even more power.

"With the AMG GT C Coupe, we are now expanding our portfolio of sports cars to six models plus the AMG GT3 customer sport racing car. In fewer than three years, the second vehicle to be developed by us entirely in-house has grown into a family, offering a highly dynamic driving experience in a variety of forms.

 

We are kicking off our anniversary year with the exclusive ‘Edition 50’ model of the new AMG GT C Coupe. We are also taking this opportunity to refine the AMG GT and AMG GT S, both visually and technically," says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.

Shared distinguishing feature: the new front end All new 2018 models in the AMG GT family are now identifiable by the distinctive AMG Panamericana grille. Underlining motor sport heritage, the grille features 15 chrome-plated vertical bars which echo the look of the latest Mercedes-AMG GT3 customer sport racing car.

The new front bumper emphasizes the car's width, making it visually sit lower to the road. The large outer air inlets guarantee the supply of cooling air to the engine.