The all-new Mercedes-Benz CLA: the highlights
The new CLA offers more to customers in every dimension: more space, more refinement, more comfort, more intelligence, and more efficiency compared to its predecessor. It is the cleverest car Mercedes-Benz ever made – and the first model in a completely new family of vehicles. Each new model will be available with both electric and high-tech hybrid drives. The debut is made by the all-electric CLA.

To reflect the significance of the new CLA to the United Kingdom, and celebrate its worldwide introduction, an animation featuring the first images of the new model will be projected onto London’s County Hall beginning at 19:00 GMT. 

Intuitive: The most intelligent Mercedes-Benz ever thanks to the Mercedes-Benz Operating System (MB.OS)
Up-to-date for years and always ready for new features: regular over-the-air updates
The new CLA is the first vehicle to fully operate on the in-house developed Mercedes-Benz Operating System (MB.OS), making it the most intelligent Mercedes-Benz ever. The new AI-enhanced system makes it possible to equip every vehicle with a supercomputer connected to the Mercedes-Benz Intelligent Cloud. This enables regular over-the-air updates^[1] for the most important vehicle functions, including driving assistance systems for the first time. This keeps the CLA up-to-date and attractive for years to come.

On the way to a hyper-personalised digital experience: the fourth MBUX generation
MB.OS marks the start of the fourth MBUX generation. It opens up a new world of personalised experiences and intuitive interaction between human and vehicle, setting new standards in the automotive industry. The new MBUX generation is the first in-car infotainment system to integrate artificial intelligence (AI) from both Microsoft and Google. This combines multiple AI agents in one system for the first time. MB.OS offers maximum flexibility to seamlessly integrate content from third-party providers. The typical Mercedes interface remains, delivering the familiar customer experience.

Exceptionally intuitive and individual: the new MBUX UI/UX concept
The MBUX Superscreen is powered by state-of-the-art high-performance chips and real-time graphics from the Unity Game Engine. The new control and display concept is tailored to individual customer preferences. The further developed MBUX Zero Layer on the central display shows the most important information, suggestions and, for the first time, the most recently used apps¹. In the app view, apps can now be moved and grouped into individually named folders, similar to a smartphone. When an app is open, a simple swipe to the left returns to the app view. Another swipe takes the user back to the Zero Layer. Alternatively, they can still go directly to the Zero Layer at any time via the home button.

Intelligent, easy to talk to and empathetic like a friend: the new MBUX Virtual Assistant
With generative AI, the new MBUX Virtual Assistant revolutionises the relationship between vehicle and driver. It enables the kinds of complex, multi-turn dialogues one might have with a friend and has short-term memory. Based on ChatGPT4o and searches with Microsoft Bing, it unites the collective knowledge of the internet. Thanks to Google Gemini, the virtual assistant is also well-versed in navigation-related questions. It can access information from the Google Maps platform to provide users with detailed and personalised answers to questions about navigation, points of interest and much more. The MBUX Virtual Assistant is always present on the Zero Layer as a “living” avatar in the form of the Mercedes-Benz star. During an active dialogue, it recognises emotions and can respond accordingly.

Intelligent navigation you can trust: bespoke Google Maps solution
In the new CLA, the navigation experience is based on Google Maps^[2]. The navigation solution developed as part of the partnership between Google and Mercedes-Benz is one of the first integrations of Google Cloud’s new Automotive AI Agent for in-vehicle conversation services with Google Maps. Mercedes-Benz Navigation with Electric Intelligence plans the fastest and most convenient route, including charging stops, based on numerous factors. Integrated visual communication also reaches a new dimension with MBUX Surround Navigation. It seamlessly integrates the driver-assistance view with a 3D representation of the surroundings and route guidance in real-time on the driver display. Drivers benefit from improved situational awareness, seeing what the CLA sees and how the assistance systems support them.

MB.DRIVE sets a new standard with state-of-the-art driving assistance and parking systems
The new CLA models in Europe come as standard with extensive safety features and the DISTRONIC Distance Assist. Additional comfort assistance systems are bundled by Mercedes-Benz under the name MB.DRIVE². MB.DRIVE ASSIST will be optionally available in Europe from market launch. It complements Distance Assist DISTRONIC with Steering Assist, making it a state-of-the-art SAE Level 2 driving assistance system. New in the CLA is Lane Change Assist, which facilitates lane changes with a simple click of the indicator lever. The safety assistance systems can prevent a multitude of accidents.

Effortless on the road: The CLA with EQ technology is the “one-litre car” for the electric age
Remarkably low consumption and high range
The carbon footprint of the new all-electric CLA is reduced by 40 percent over the entire value chain compared to its non-electrified predecessor. With remarkably low consumption and an impressive range in this segment, the CLA is taking electric mobility in everyday life to a new level. The first models to come to markets are the CLA 250+ with EQ Technology (combined energy consumption: 14.1-12.2 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)^[3] and the CLA 350 4MATIC with EQ Technology (combined energy consumption: 14.7-12.5 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)³. With a range of up to 792 kilometres according to the WLTP³, the 200 kW CLA 250+ with EQ Technology offers a large radius in its class. The CLA 350 4MATIC with EQ Technology with 260 kW is positioned as the performance version at the top end of the model range.

The 800-volt electric architecture makes charging almost as fast as refuelling
The 800-volt system can significantly reduce charging time in conjunction with the new battery generation. The CLA 250+ with EQ Technology can be recharged to a range of up to 325 kilometres^[4] within ten minutes. Fast DC charging with up to 320 kW is possible for the CLA 250+ and CLA 350 4MATIC.

New battery generation with high energy density and a smaller carbon footprint
The new all-electric models CLA 250+ and CLA 350 4MATIC feature the top variant of lithium-ion batteries with a usable energy content of 85 kWh. The cells have anodes that mix silicon oxide with graphite. Compared to the previous battery with conventional graphite anodes, the gravimetric energy density has been increased by up to 20 percent. The volumetric energy density of the cell chemistry is 680 Wh/l. The cobalt content has been further reduced. The new battery generation reduces the carbon footprint by about 30 percent per cell compared to its predecessor. This is thanks to carbon reduction measures, net carbon neutral^[5] cell production and the use of electricity from renewable energy sources in anode, cathode and cell housing production.

Sprinter and marathon runner in one: the new two-speed transmission
The two-speed gearbox on the main drive at the rear axle combines dynamism with high efficiency in all situations. The first gear enables excellent acceleration right from the start, a high towing capacity and it also offers great efficiency in urban traffic. The second gear is designed for power delivery at high speeds and high efficiency on the motorway. It ensures outstanding range and long-distance comfort. The top speed is also achieved in the second gear.

“Free” heat for efficient pre-conditioning: multi-source heat pump as standard
The electric CLA is the first Mercedes-Benz vehicle to feature an air-to-air heat pump. It no longer takes the detour through a water circuit and, as a so-called multi-source model, can use three energy sources in parallel: the waste heat from the electric drivetrain, the battery, as well as the ambient air. By using this “free” heat, the air-to-air heat pump contributes to the high efficiency of the CLA. It requires only about one-third of the electrical energy that a comparable auxiliary heater would need for the same output.

Flexible for individual needs: all-electric or with high-tech 48-volt hybrid drivetrain
A modern hybrid with three power levels will follow towards the end of the year
All-electric models play a key role in implementing Mercedes-Benz’s sustainable business strategy. However, the wishes and mobility needs of customers in different regions of the world determine the pace of this transformation. Towards the end of the year, the new CLA will also be available as a hybrid with 48-volt technology and an electric motor integrated into the transmission. The modular architecture of the CLA model family allows Mercedes-Benz maximum flexibility in the drive concept and production. The state-of-the-art combustion engine of the CLA hybrid will initially be available in three power levels. Customers will have the choice between front-wheel drive and 4MATIC all-wheel drive.

CLA hybrid models can drive all-electrically and recuperate
The electric motor, inverter and transmission form a highly integrated unit. The electric motor provides intelligent support across the entire speed range. At urban speeds and when less than 20 kW is needed, the hybrid models can drive on electric power alone. So-called electric cruising is possible at speeds of up to around 100 km/h. A special feature of the combustion engine is its ability to recuperate in all eight gears, recovering up to 25 kW of energy.

Gorgeous: emotional expression of athletic power
A desirable statement: athletic proportions and striking character lines
The CLA with EQ Technology captivates with an exciting interplay of intelligence and emotion, redefining desire. The long wheelbase, short overhangs and a powerful GT rear are an emotional expression of athletic power. The car’s sporty proportions are enhanced by a low greenhouse, long bonnet with power domes and large wheels. The car’s muscular and athletic shoulders start at the front wheel arches and extend to the sculptural rear. The clear design language emphasises the sculpted surfaces with reduced lines and precise joints. The striking character lines on the flank create an interesting interplay of light and shade when viewed side-on.

Radiant “face”: panel with illuminated Mercedes-Benz pattern
The iconic and sporty A-shape grille has been reinterpreted for the electric age. The innovative seamless star panel is fully illuminated for the first time on a Mercedes-Benz production vehicle. A total of 142 individually animated LED chrome-effect stars create a distinctive brand signature. One of the few visual differences distinguishing the CLA hybrid is its classic radiator grille. It features a Mercedes-Benz pattern in chrome, framed by an LED lightguide as standard.

Brightens the day and night: star-shaped headlights and taillights
With the optional MULTIBEAM LED headlights, the daytime running lights take the form of a Mercedes-Benz star. Connecting the headlights is a band of light. The taillights are also star-shaped and connected by an illuminated design element. This combination gives the CLA a strong and unique visual presence. In conjunction with the optional MULTIBEAM LED headlights, it forms the new Mercedes-Benz signature. It makes a Mercedes instantly recognisable at all times of the day or night – an unmistakable statement of iconic luxury. The standard-fit LED High Performance headlights have a chrome-plated design element in the shape of a star.

Light-flooded ambiance: panoramic roof fitted as standard for a generous interior feel
All CLA models come as standard with an expansive panoramic roof. This one-piece fixed glass roof has no central brace and extends seamlessly from the windscreen frame to the rear. It provides a new interior experience with an almost unobstructed view upwards. At the same time, the panoramic roof contributes to more generous headroom compared to its predecessor. Heat-insulating laminated safety glass, infrared film and low-emissivity (LowE) coating protect against sunlight and heat.

New spatial experience: minimalist interior design focusing on three iconic high-tech elements
The interior of the CLA offers a new luxury experience in this vehicle class. The design follows the principle of reduction to the essentials. It de-emphasises the underlying structure and focuses on a few iconic high-tech elements. The highlight is the optional, floating MBUX Superscreen, which extends across the entire width of the interior. Behind a large glass surface are the 26-centimetre (10.25-inch) driver display and the 35.6-centimetre (14-inch) centre display. After market launch of the CLA, the MBUX Superscreen will be available as an optional extra with an additional 35.6-centimetre (14-inch display) for the front passenger. Another eye-catcher is the centre console. Appearing to float in mid-air, its high position enhances the sporty feel. As in higher vehicle classes, it is split into two levels. The upper section offers an expansive, three-dimensional trim surface – with an integrated double cup holder and optional wireless smartphone charging cradle. The third high-tech element is the large leather-clad door centre panels, which likewise seem to float. They wrap three-dimensionally over the profile of the pull handle, which is designed in a classic tubular form.

Best-in-class equipment: a reinterpretation of modern luxury at Mercedes-Benz
An attractive and versatile range of colours and materials underscores Mercedes-Benz’s commitment to exceptional design and distinctive features. Options include the new paint colours aqua mint and clear blue metallic as well as newly developed seat upholstery with a technical-looking pearl effect in black/clean white pearl. Also available are trim elements made of open-pore wood, brushed aluminium, a coating with an anodised look and a decorative paper surface that is new in the automotive industry.