In 2025, Rolls-Royce Motor Cars commemorates the centenary of the Phantom, a name synonymous with the marque’s pinnacle model of excellence. From its debut to the current eighth generation, Phantom represents the apex of design, engineering, and bespoke craftsmanship, serving as a canvas for clients’ most imaginative visions. Its versatility has inspired unique commissions such as Phantom Syntopia, Phantom Goldfinger, and Phantom Scintilla.

Origins of Phantom
Rolls-Royce earned the title "the best car in the world" with the Silver Ghost (1906), but by 1921, its design reached its limits. In 1925, the company introduced the New Phantom, marking the first official use of the name. Named by Commercial Managing Director Claude Johnson, the Phantom embodied supernatural quietness and grace.

Evolution and Milestones
Phantom I retained Rolls-Royce’s legendary refinement, while Phantom II (1929) introduced significant engineering improvements. Royce’s personal demand for a compact, sportier variant led to the creation of the Phantom II Continental, designed for high-speed touring. The Phantom III (1936) brought a V12 engine, offering greater power and luxury, complemented by independent suspension for improved comfort.

Post-War Revival
After WWII, Rolls-Royce streamlined production with the Rationalised Range, initially sidelining the Phantom. However, Royal patronage in the 1950s revived the name with Phantom IV, exclusive to royalty and heads of state. Subsequent models, Phantom V and VI, upheld the tradition of bespoke luxury, with advanced features like dual air conditioning and regal customizations.

Phantom VI marked the end of body-on-chassis production, closing a chapter in bespoke coachbuilding until its revival at Goodwood. Across a century, Phantom has embodied Rolls-Royce’s dedication to creating the world’s most magnificent motor cars.