The new fully electric premium MPV, the Volvo EM90, is designed to be a comfortable living room on the move and a car that broadens the appeal of Volvo Cars and meets even more customer needs.

The EM90 demonstrates the strong abilities to innovate and meet specific market demands. The multi-purpose vehicle (MPV) segment has gained considerable popularity in recent years, especially in many parts of Asia. This is one of the main reasons why the EM90 is coming first to China, the world’s largest car market.

Following the reveal of the already award-winning and fully electric EX30 small SUV earlier this year, the EM90 represents the second expansion of Volvo model portfolio in quick succession. Both the EX30 and EM90 will help to reach new audiences, cover more of the global automotive market and realise more profitable volume.

The EM90 also reinforces the commitment to be a fully electric car maker by 2030. In the coming years the company will roll out a whole family of new, fully electric Volvo cars, delivering on everything its customers expect from a Volvo with zero tailpipe emissions.

“With the EM90, we’re taking Volvo Cars’ heritage and leadership in safety into the exciting new electric MPV segment,” said Jim Rowan, Chief Executive at Volvo Cars. “It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.”

A long heritage of versatility
While the MPV segment is a new one for the company, the concept of versatility is far from unfamiliar territory. In fact, the Volvo Duett from 1953 was developed specifically as a versatile and spacious car, many years before the MPV segment was even formally created.

A highlight in Volvo’s rich heritage that celebrates its 70th birthday this year, the Duett is still one of the most sought-after Volvo models by collectors and enthusiasts today. It was popular among both families and business owners in Scandinavia and the United States.

In later decades, the Duett inspired our world-famous range of estates, and it was an equally important source of inspiration for Volvo’s designers when they started work on the EM90.

Whether you wanted a practical company car for your business or a spacious family car that could also double as a space to sleep in during camping trips, there was a Duett variant for a broad variety of scenarios – its name, which means ‘two cars into one’, says it all.

An important new segment
The EM90 presents an important addition to our fully electric portfolio and will support our position as one of the fastest-growing brands in the premium pure electric segment. While the premium MPV segment in China is relatively small today, it is an important one. And in the spirit of the Duett, the EM90 premium MPV serves a dual purpose for its customers.

When the car is not used for family trips, it doubles as executive business transport that offers the ultimate comfortable interior environment for meetings and business calls. In short, for customers looking for safety and a spacious, versatile and comfortable premium experience on the move, the EM90 is a new option for them.

The Volvo EM90 is coming first to China and is now available for pre-orders for customers in China.