Latest CUPRA Born safety technology aims to reduce cyclist and pedestrian injuries
* CUPRA's first all-electric car is packed with technology designed to help prevent collisions with vulnerable road users
* Last year, 430 pedestrians and cyclists were killed on British roads, and a further 8,720 were seriously injured
* CUPRA Born, available to order in the UK now, features specially developed AVAS sound (Acoustic Vehicle Alerting System) which is perceptible to pedestrians above 25mph, far exceeding the legally required level of 12mph
* Advanced driver assistance systems (ADAS) such as Front Assist and Exit Warning aim to reduce the number of pedestrian and cyclist injuries and fatalities, including those from 'car dooring' incidents
* Technology could also help drivers as they adjust to new Highway Code changes designed to improve the safety of vulnerable road users
Milton Keynes, 20/04/22 - CUPRA Born, the brand's first all-electric car, comes packed with technology designed to protect vulnerable road users such as pedestrians and cyclists.
Data from the Department for Transport (DfT)1 shows a large number of pedestrian and cyclist injuries and fatalities still occur on British roads each year. In the year ending June 2021, 8,720 cyclists and pedestrians were seriously injured, and a further 430 were killed.
The all-electric CUPRA Born comes equipped with a specially developed AVAS sound (Acoustic Vehicle Alerting System) to alert vulnerable road users to its presence. All electric vehicles are required to be equipped with AVAS which emits sound when travelling at less than 12mph (20km/h), however with the Born, the system is clearly perceptible at speeds in excess of 25mph (40km/h).
The AVAS sound, which is a bespoke creation for the Born, is designed to encapsulate the spirit of the CUPRA brand and reflects the Born's sporty characteristics.
The Born is also equipped with a suite of additional advanced driver assistance systems (ADAS) designed to protect vulnerable road users. For example, Front Assist with emergency braking is capable of detecting both pedestrians and cyclists, as well as other vehicles.
If the system detects an imminent collision with a cyclist or pedestrian, it will first provide visual and audible warnings to the driver and, if the driver still fails to brake in time or with insufficient braking effort, maximum braking is automatically applied. The system is able to detect vulnerable road users crossing the road, travelling along the side of the road, and those that cross from behind an obstructed view such as a parked car. The system also works at night-time.
Exit Warning2 technology works by providing visual and audible alerts to vehicle occupants about to vacate the vehicle. The system detects if another road user is passing the vehicle as an occupant goes to open a door. This technology has the potential to significantly reduce the number of cyclist 'car dooring' incidents.
In January, The Highway Code was updated to include new measures designed to enhance the safety of pedestrians and cyclists.
One of the most notable changes requires drivers to give way to people waiting to cross at a junction and at zebra or parallel crossings. Occupants are also recommended to adopt the 'Dutch Reach' when exiting a vehicle - using their hand on the opposite side to the door to open it which encourages them to look back over their shoulder for any oncoming road users.
However, both the Front Assist and Exit Warning systems could assist drivers in both of these scenarios should they fail to spot another road user.
CUPRA Born is available to order now and first UK deliveries began in March 2022.
To find out more about the CUPRA Born, visit https://www.cupraofficial.co.uk/cars/cupra-range/born.html
ENDS
Notes to editors:
1- Source: Department for Transport (DfT) RAS45006 https://www.gov.uk/government/statistics/reported-road-casualties-in-great-britain-provisional-estimates-year-ending-june-2021
2- Available as part of the optional Pilot (L) pack
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand's second all-electric model will reach the market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.
For more information, please contact:
Juliet Kellman, Head of Press and Public Relations
07795 166422;
[email protected] Sam Mercer, Product Affairs Manager
07557 597181;
[email protected] https://cupramedia.co.uk/en-gb/
This news release and illustration are issued in accordance with Clause 1.2J of the British Codes of Advertising and Sales Promotion and therefore cannot be the subject of a transaction of any kind.
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