Media release
13.00 BST July 21, 2021
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The New McLaren GT Ride-On: The Talk of the Playground
* Introducing the new McLaren GT Ride-On, the fourth car in McLaren's range of children's toys for budding drivers following the P1(tm), 720S and McLaren Senna
* Suitable for supercar enthusiasts aged three to six, the GT Ride-On comes with McLaren's iconic dihedral doors, functional storage trunk and brake pedal with working LED lights
* Available to purchase in six authentic McLaren colours from selected global toy stockists
Cruising onto the supercar scene is the newest addition to McLaren Automotive's junior Ride-On model range - the McLaren GT.
Inspired by the luxury supercar makers most refined model to date, the new GT Ride-On follows the successful P1(tm), 720S and McLaren Senna electrified children's models.
Supercar fans from three to six years old can now discover what it is like to drive their very own McLaren GT, based on the lightest and quickest accelerating vehicle in its class.
The new Ride-On has an impressive list of standard options including authentic McLaren design detailing. Working dihedral doors make for the ultimate entrance and getaway and a functional storage compartment is ideal for stowing any junior driving essentials.
Just like the real thing, the GT Ride-On has workable dashboard controls with key start that activates McLaren engine sounds.
Tiny journeys can also be accompanied by music, played through an infotainment system that can access files from a USB device or SD card with optional MP4 display screen.
Junior drivers will get a thrill from the working accelerator with revving sound and brake pedal with brake light function as they speed off on their mini McLaren GT adventures.
''At McLaren Automotive, we aim to inspire the future generation of supercar enthusiasts. The new GT Ride-On allows even the smallest of fans to discover the magic of our pioneering supercars. We're proud to develop and encourage younger minds and seek to create the next generation of drivers, engineers, and automotive designers.''
Hayley Robinson, Merchandise, Licensing & Partnerships Manager, McLaren Automotive
The McLaren GT Ride-On is available in six authentic and eye-catching McLaren colours including: Burnished Copper, Silica White, Onyx Black, McLaren Orange, Amaranth Red and Burton Blue.
Set to be the most thrilling toy of 2021, the McLaren GT Ride-On is priced from £163.00 to £234.00, depending on the options selected, and is available to order now from selected global toy retailers.
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Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site - cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company's product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 85 retailers in 40 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.
Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1(tm). In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.
2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.
Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.
The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand's electrified future.
McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Dell Technologies, Gulf, Pirelli, Richard Mille, Plan International and Tumi.
McLaren Group:
The McLaren Group is a global leader in luxury automotive and technology and comprises three businesses: Automotive, Racing and Applied.
Further information:
Piers Scott
Global Director of PR & Marketing | McLaren Automotive Limited
Phone:+44 (0) 1483 241380
Mobile: +44 (0) 7387548837
Email:
[email protected]Daniel Golding
Global Head of Corporate Communications | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7717 450469
Email:
[email protected]Paul Chadderton
Global Head of PR | McLaren Automotive Limited
Phone:+44 (0) 1483 261500
Mobile: +44 (0) 7990 776749
Email:
[email protected]Hunter Skipworth
Global Digital PR Manager | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7990 564 052
Email:
[email protected]Charlotte Jatana
Social Media Executive | McLaren Automotive Limited
Mobile: +44 (0) 7468 715 904
Email:
[email protected]Kevin Ritson
Press Officer | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7979 546018
E-mail:
[email protected]Chloe-Elise Bradford
PR Executive | McLaren Automotive Limited
Phone: +44 (0) 1483 261500
Mobile: +44 (0) 7920 363479
Email:
[email protected]Roger Ormisher
Vice President, Communications & PR | McLaren Automotive, The Americas
Phone: +1 714 501 8137
Email:
[email protected]Laura Conrad
Public Relations Manager | McLaren Automotive, The Americas
Phone: +1(765)517-2186
Email:
[email protected]Lauren Dowdy
Press Officer- North America | McLaren Automotive, The Americas
Phone: +44 (0) 1483 241453
Mobile: +44 (0) 7818 537845
Email:
[email protected]Valentina Pichler
European Press Officer | McLaren Automotive Limited
Mobile: +44 (0) 7717 527991
Email:
[email protected]Adam Gron
Regional PR & Marketing Manager - Middle East and Africa | McLaren Automotive Limited
Mobile: +973 (0) 66 398339
Email:
[email protected]Sunny Zhang
PR Communications Director - China | McLaren Automotive Limited
Phone: +86 (0) 21 2074 0520
Mobile: +86 186 1617 9933
Email:
[email protected]Gracia Yap
PR Manager - Asia Pacific | McLaren Automotive Limited
Phone: +65 6338 3700
Mobile: +65 9109 3698
Email:
[email protected]Mihoko Negishi
PR Manager - Japan | McLaren Automotive Asia Pte Ltd
Mobile +81 (3) 6675 4313
Email:
[email protected]Media website: cars.mclaren.press
Facebook: www.facebook.com/mclarenautomotive
Twitter: www.twitter.com/McLarenAuto
You Tube: www.youtube.com/mclarenautomotivetv
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