December 6, 2021
Groove Takes Centerstage at the Jeddah International Motor Show, Making its First Public Appearance in the Middle East
Tech, design and 100 years of Chevrolet's engineering expertise make the Groove stand out from the pack
CHEVROLET, MIDDLE EAST - The newest member of the Chevrolet SUV line-up made its first public appearance at the Jeddah International Motor Show, stealing the spotlight and the hearts of young, tech-savvy drivers from across the Middle East. Taking centerstage on the stands of Chevrolet's partnering dealers, the Groove is set to make waves in the region, offering design, tech and the longstanding reliability of Chevrolet's engineering prowess, all wrapped up in an affordable package.
Chevrolet Groove is an all-new small SUV, characterized by its advanced technology features from the base trim up, giving its driver more tech for less money and enhancing every drive. From Reverse Camera and Sensors, an 8-inch touchscreen loaded with the latest Chevrolet Infotainment System and Phone Projection, the Groove makes every drive smart, safe and groovy.
On stand in Metal Red, Chevrolet Groove's muscled lines and athletic stance are not only stunning but eye-catching too, drawing attention to Chevrolet's global design cues. With a 1.5L engine mated with 6-speed transmission and distribution chain, the Groove also boasts great fuel efficiency of 15.9 KM/L, so you'll see the savings throughout your entire ownership journey.
"We are thrilled that the Groove made its first public appearance in Saudi Arabia, a country defined by its love of technology and SUVs. We're confident that the Groove will feel right at home, standing out in a competitive space with its advanced tech features that come as standard. Chevrolet's global expertise in building outstanding vehicles for the Middle East has been channeled into the Groove, so it truly is the whole package," said Sharon Nishi, Chief Marketing Officer, General Motors Middle East & Africa.
The Jeddah International Motor Show (JIMS) will bring together car enthusiasts, buyers and investors from all over the world to see the best of the automotive world and get a glimpse of manufacturers' vision of the future. Giving unique insight into Saudi Arabia's market, JIMS will also showcase the latest global technologies and innovations in the automotive industry.
The Chevrolet Groove will be on display at JIMS from December 6th to 10th, hosted at the Jeddah Superdome. For more information on the Groove, please visit Chevrolet Arabia or visit it live at your local Chevrolet dealership.
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Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, available in 75 countries with nearly 4 million cars and trucks sold in 2019. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. Specific market vehicle availability and more information can be found at www.chevroletarabia.com.
For press inquiries, please contact:
Alaa Hamadeh
Product Communications Manager
GM Middle East
E-mail:
[email protected]