Volvo Cars to Show NOTHING at Automobility LA 2018
Volvo participated in Automobility LA 2018 in a very daring way! Instead of displaying its new models and concepts, Volvo left her display at the show literally empty, with just a simple wooden stand and a sentence mentioning that this is not a car! The purpose of this unprecedented move from any car maker is to prove that this industry is changing and that the way a consumer experiences a car brand should exceed the classic view of the design!
25 November 2019, 12:00 AM